Sans Superellipse Idnor 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Muller Next' by Fontfabric, 'Roc Grotesk' by Kostic, 'Karibu' by ROHH, 'Sans Beam' by Stawix, 'Ansage' by Sudtipos, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, posterish, retro, friendly, impact, approachability, geometric cohesion, retro display, headline clarity, blunt terminals, rounded corners, tight apertures, compact counters, squarish rounds.
A heavy, compact sans with rounded-rectangle construction and softened corners throughout. Curves tend toward squarish bowls (notably in O/C/G and the lowercase rounds), while stems and arms terminate with blunt, slightly rounded ends. Counters are relatively tight and apertures are narrow, giving the face a dense, high-impact silhouette; joins and shoulders are smooth and simplified, with minimal stroke modulation. The lowercase features a tall x-height with sturdy, blocky forms and short extenders, and the numerals are similarly squat and solid, built to hold shape at large sizes.
Best suited for display settings where weight and shape can carry the message: headlines, poster typography, logos and wordmarks, packaging callouts, and bold signage. It can also work for short bursts of UI or social graphics where a friendly, high-contrast-in-size presence is needed, but it will be most comfortable at larger sizes.
The overall tone is bold and upbeat, with a toy-like, approachable solidity. Its squarish rounding and compact counters lend a retro display feel—more energetic than formal—suited to attention-grabbing, friendly messaging.
The design appears intended to deliver maximum visual impact with a friendly, geometric voice—using superellipse-like rounding to keep a heavy weight from feeling harsh, while maintaining compact counters and simplified forms for strong, iconic letter shapes.
Spacing appears geared toward dense headlines: interior shapes stay small while outer silhouettes remain broad and stable, helping the letters read as strong blocks. The distinctive rounded-rectangle geometry creates a consistent rhythm across caps, lowercase, and figures, producing a cohesive “stamp” effect in text.