Serif Contrasted Viho 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'URW Antiqua' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, fashion, branding, posters, luxury, dramatic, classical, formal, display elegance, premium tone, editorial impact, classic authority, didone-like, vertical stress, hairline serifs, sharp terminals, high waistlines.
A high-contrast serif with strong vertical stems and very thin hairlines, giving a crisp, engraved look. Serifs are fine and sharp with minimal bracketing, and joins stay clean and controlled rather than calligraphically soft. Uppercase forms feel assertive and stately with broad bowls and pronounced thick–thin transitions, while the lowercase maintains a compact, readable structure with tidy, rounded counters and neatly tapered terminals. Numerals match the same contrast and finish, with elegant curves and delicate top details that echo the hairline serif treatment.
This style is well suited to headlines, magazine titling, fashion and beauty branding, and high-impact poster work where contrast and elegance are desired. It can also work for short pull quotes or display settings paired with a calmer text face, especially in print-oriented layouts where its fine details can be preserved.
The overall tone is polished and theatrical, leaning toward luxury and editorial sophistication. Its stark contrast and razor-fine details convey precision and prestige, with a classic, slightly old-world authority.
The design appears intended as a modern, high-contrast display serif that emphasizes elegance, authority, and visual drama through strong vertical structure and delicate hairline finishing.
In text, the design produces a lively rhythm as hairlines flicker against heavy verticals, creating a sparkling texture at larger sizes. The thin serifs and narrow internal strokes make it feel most confident when given enough size and spacing to let the details remain distinct.