Sans Normal Adbuw 15 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Intervogue' and 'Intervogue Soft' by Miller Type Foundry and 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: ui text, branding, headlines, subheads, posters, clean, modern, friendly, dynamic, crisp, clarity, emphasis, modernity, readability, oblique, rounded, geometric, open apertures, high legibility.
A clean oblique sans with rounded, geometric construction and smooth curves. Strokes stay even and consistent, with open counters and generous apertures that keep forms clear in text. The italic angle is steady and rhythmic, with compact lowercase proportions and relatively short ascenders and x-height compared to the capitals. Terminals are mostly straight or subtly softened, and numerals follow the same simplified, contemporary drawing style for a cohesive set.
Well suited to interface labels, navigation, and product typography where a clean italic voice is needed without sacrificing clarity. It also works effectively for modern branding, editorial subheads, and display lines, providing emphasis and movement while remaining highly legible in short paragraphs.
The overall tone feels modern and approachable, combining a utilitarian clarity with a slight sense of motion from the oblique slant. It reads as confident and tidy rather than expressive or decorative, giving a friendly, contemporary voice.
The design appears intended as a contemporary oblique sans that prioritizes clarity and consistency, offering an energetic slant for emphasis while keeping letterforms simple, open, and easy to parse across sizes.
The uppercase set shows strong, simple silhouettes and balanced internal space, while the lowercase maintains an even texture in paragraphs. Diacritics are not shown; the impression is driven by consistent curves, stable diagonals, and clear spacing that supports continuous reading.