Sans Normal Adkur 2 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: ui, branding, headlines, signage, posters, clean, modern, neutral, technical, friendly, clarity, modernity, versatility, emphasis, oblique, open apertures, rounded terminals, crisp curves, geometric.
This is an oblique sans with smooth, rounded curves and a clear, contemporary construction. Strokes are even and steady, with gently rounded joins and terminals that keep the texture soft while remaining crisp. Proportions feel generously set, with open counters and roomy sidebearings that create an airy rhythm in text. Letterforms lean consistently, and the geometry is balanced—rounds stay full, while straight-sided forms keep a tidy, efficient silhouette.
It suits interface typography and product branding where a clean, contemporary voice is needed, especially in short to medium text sizes. The oblique slant and generous spacing also make it a strong choice for headlines, signage, and editorial callouts that benefit from a sense of motion without sacrificing legibility.
The overall tone is modern and straightforward, with a slightly dynamic, forward-leaning emphasis. It reads as neutral and functional rather than expressive, yet the rounded shaping adds a mild friendliness that keeps it from feeling harsh or overly rigid.
The design appears intended to provide a practical, modern sans optimized for clear reading and consistent texture, while using an oblique posture to add emphasis and energy. Its rounded, geometric approach suggests a focus on versatility across digital and print applications where clarity and a polished tone are priorities.
Curved characters maintain smooth continuity, and apertures remain open enough to support clarity in longer lines. The numerals share the same streamlined, oblique voice, helping mixed alphanumeric settings look cohesive.