Sans Normal Biley 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Fazeta Sans' by Adtypo, 'Prenton RP' by BluHead Studio, 'Ideal Sans' by Hoefler & Co., 'Quire Sans' by Monotype, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: ui text, branding, packaging, editorial, signage, friendly, modern, approachable, clean, playful, versatility, clarity, approachability, neutrality, rounded, open apertures, humanist, soft terminals, high legibility.
A rounded sans with softly finished terminals and a consistent, low-contrast stroke. Curves are generously circular, giving letters like C, G, O, and Q a smooth, even rhythm, while straight strokes (E, F, H, I, L) stay crisp without feeling rigid. Counters are open and fairly large, and many joins are subtly softened, producing a calm texture in text. The lowercase shows a single-story a and g, compact shoulders on n/m, and a lightly curved descender on y, balancing geometric roundness with a slightly humanist flow.
It suits interface typography, product branding, and packaging where a welcoming voice and clear forms matter. The open counters and steady rhythm also make it a good fit for short editorial passages, headings, and wayfinding or informational signage at moderate sizes.
The overall tone is friendly and contemporary, with a mild playfulness coming from the rounded construction and soft endings. It feels approachable rather than corporate, projecting clarity and ease without becoming overly clinical.
The design appears aimed at a versatile, everyday sans that blends geometric roundness with enough humanist shaping to stay readable and personable. It prioritizes smooth consistency and a friendly demeanor, making it adaptable across digital and print contexts.
Capitals read sturdy and confident, while the lowercase carries most of the warmth through its rounded bowls and simple forms. Numerals are straightforward and readable, with smooth curves on 2, 3, 5, and 6 and a stable, open 4, giving figures a consistent presence alongside text.