Sans Normal Nolog 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Fold Grotesque' by Colophon Foundry, 'Resist Sans' by Groteskly Yours, 'Lota Grotesque One' by Latinotype, and 'Genora Sans' by Pixesia Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, confident, friendly, modern, utilitarian, impact, clarity, modern branding, display emphasis, geometric, sturdy, compact, rounded, blocky.
A heavy, geometric sans with broad proportions and strongly simplified forms. Strokes are consistently thick with minimal modulation, and corners tend to be crisp where diagonals meet while curves stay smooth and rounded. Counters are relatively small for the weight, giving the letters a compact, sturdy feel, while apertures remain fairly open for legibility at display sizes. The lowercase shows straightforward construction with single-storey a and g, and the numerals match the same solid, geometric rhythm.
Best suited to headlines, posters, and bold branding applications where strong presence is needed. Its sturdy shapes and simple geometry also fit packaging, signage, and short UI labels where quick recognition at larger sizes is the goal.
The overall tone is assertive and attention-grabbing, with a friendly modernity coming from the rounded curves and clean construction. It reads as straightforward and practical rather than delicate or formal, making it feel energetic and contemporary.
Designed to deliver maximum impact with a clean, geometric voice—favoring solid silhouettes, consistent stroke weight, and uncomplicated letterforms for high visibility in display contexts.
In text settings the dense color creates strong emphasis and clear word shapes, especially in headings. The wide stance and tight internal counters can make long passages feel heavy, but it performs well where impact and clarity are prioritized.