Sans Normal Ogta 18 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Helios Antique' by W Type Foundry and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, straightforward, upbeat, impact, clarity, simplicity, legibility, versatility, rounded, monoline, blunt terminals, geometric, open counters.
A sturdy sans with broad proportions, large interior counters, and a consistent, monoline stroke impression. Curves are smooth and generously rounded, while terminals tend to be clean and blunt, creating a solid, even texture across words. The lowercase leans toward simple, geometric construction, pairing well with a compact, weighty uppercase for a strong overall rhythm.
Well suited to headlines, posters, packaging, wayfinding, and brand marks that need a bold, approachable voice. It also works for UI banners, social graphics, and short blocks of text where strong emphasis and quick recognition are more important than delicate typographic nuance.
This typeface feels confident and upbeat, with a friendly, accessible tone that reads as modern and straightforward. Its heavy color and open shapes give it an assertive, headline-ready presence without becoming aggressive.
The design appears intended to deliver high visual impact with uncomplicated, highly legible letterforms. Its wide set and ample counters prioritize clarity at display sizes, while the restrained detailing keeps the overall look neutral and broadly usable.
The figures are heavy and compact in feel, matching the letterforms for strong numeric presence. Overall spacing reads comfortable and open, helping the dense stroke weight maintain readability in the sample paragraph.