Sans Normal Ogve 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta Standard PE' by Intelligent Design; 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; and 'Camphor' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, impact, clarity, approachability, modernity, rounded, geometric, compact, sturdy, high-impact.
A heavy, geometric sans with broad, rounded curves and sturdy verticals that keep counters open despite the dense weight. Shapes lean toward circular construction (notably in C, G, O, Q and the lowercase bowls), with clean terminals and minimal modulation. The lowercase uses single-storey a and g, a straightforward, compact s, and a short-armed r, giving an efficient, contemporary texture. Numerals are large and weighty with simple, high-contrast silhouettes against the page, emphasizing clarity at display sizes.
Best suited for headlines, titles, and large-format messaging where its weight and rounded geometry deliver strong presence. It works well for brand wordmarks, packaging, and signage that need a friendly but forceful voice, and for UI callouts or labels where emphasis is required.
The overall tone is direct and energetic, with a friendly softness coming from the rounded geometry. It feels contemporary and utilitarian, projecting confidence and approachability rather than delicacy or formality.
The design appears intended to deliver maximum impact with a clean, geometric voice—pairing dense strokes and open, rounded forms to stay legible while feeling contemporary and approachable.
At text sizes the tight internal spaces created by the very heavy strokes can make dense passages feel dark, while larger sizes highlight the clean geometry and punchy rhythm. The letterforms maintain a consistent, no-nonsense construction that reads well in short bursts and bold statements.