Sans Normal Loray 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Futura Now' by Monotype, 'Futura ND Alternate' and 'Futura Next' by Neufville Digital, 'Futura PT' by ParaType, 'Montreal Serial' by SoftMaker, 'TS Montreal' by TypeShop Collection, and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, sporty, friendly, punchy, modern, impact, energy, approachability, modernity, clarity, rounded, oblique, compact, smooth, sturdy.
A heavy, oblique sans with compact proportions and broadly rounded geometry. Strokes are consistently thick with smooth joins and minimal modulation, creating dense, dark word shapes. Curves lean on circular forms and soft terminals, while counters stay relatively open for the weight. Overall spacing reads slightly tight and the italic slant adds forward momentum without introducing calligraphic contrast.
Best suited for headlines, posters, branding marks, and packaging where a strong, forward-leaning presence is desirable. It can work for short UI labels or signage when set with adequate size and spacing, but the dense weight makes it most effective in display-oriented contexts rather than extended text.
The tone is bold and assertive, with a friendly, contemporary softness from the rounded construction. Its slanted stance feels energetic and active, lending a sporty, promotional character that reads as direct and upbeat.
Designed to deliver maximum impact with a clean, rounded sans structure and an energetic oblique stance. The emphasis appears to be on immediacy and clarity at large sizes, balancing strength with approachable, modern curves.
The typeface favors simple, sturdy silhouettes and stable bowls, producing strong impact in short strings. The numeral set matches the same compact, rounded logic and holds up well at display sizes where the weight and slant become a defining feature.