Sans Normal Hidam 11 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: kids branding, packaging, posters, social graphics, headlines, friendly, playful, casual, approachable, hand-drawn, handwritten feel, approachability, casual display, friendly tone, rounded, soft, monoline, informal, quirky.
A rounded, monoline sans with softly tapered stroke endings and gently irregular curves that evoke marker lettering. Counters are open and circular-leaning, with simplified construction and minimal sharp corners. Proportions vary slightly from glyph to glyph, creating a lively rhythm; widths are not rigidly uniform, and spacing feels airy. Lowercase forms are simple and legible, with single-storey shapes where expected and rounded terminals throughout.
Well suited to friendly display settings such as children’s materials, casual branding, packaging, invitations, and posters. It can also work for short UI labels or social content where a personable tone is desired, performing best at medium-to-large sizes where the handmade character is most visible.
The overall tone is warm and informal, with a lighthearted, handmade feel. Its slightly wobbly geometry and softened joins read as personable and kid-friendly rather than strict or corporate, giving text a conversational voice.
The font appears intended to mimic neat hand lettering in a clean sans framework, prioritizing approachability and charm over strict geometric precision. Its rounded terminals and relaxed proportions suggest a design aimed at creating an inviting, everyday voice for modern, informal communication.
The design maintains consistent stroke thickness while allowing small, intentional inconsistencies in curvature and alignment that add charm. Numerals match the rounded language of the letters, with straightforward, easily recognizable forms suited to casual reading.