Sans Normal Selen 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, approachable, soft, approachability, warmth, informality, readability, rounded, monoline, hand-drawn, informal, open counters.
A rounded, monoline sans with softly tapered terminals and subtly irregular stroke behavior that suggests a hand-drawn construction. Curves are generous and open, with slightly bouncy geometry and mild baseline liveliness that keeps repeated shapes from feeling mechanically identical. Proportions are contemporary and readable, with clear apertures and uncomplicated forms; numerals follow the same smooth, simplified logic for a cohesive texture in text.
Well suited to brand identities that want a human, welcoming voice, as well as packaging, posters, and marketing headlines where friendliness matters. It also works for social graphics and short UI labels when a casual, non-corporate tone is desired.
The overall tone is warm and personable, leaning playful without becoming novelty. Its softened corners and gentle rhythm give it an easygoing, conversational feel suited to friendly messaging and lighthearted branding.
The design appears aimed at delivering a modern sans that feels human and relaxed, combining clean, rounded structure with a hand-touched warmth for approachable display and general-purpose use.
Uppercase forms feel clean and rounded, while lowercase introduces more character through simplified bowls and approachable joins, creating a pleasant contrast for mixed-case settings. The family maintains a consistent, smooth color on the page, and the open shapes help it stay legible at medium sizes.