Sans Normal Bekib 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, casual, handmade, approachable, approachability, warmth, informality, readability, rounded, soft corners, informal, open counters, slightly irregular.
A compact, rounded sans with softly tapered strokes and gentle terminal shaping. Curves are prominent and slightly squarish in places, giving letters a subtly hand-drawn, humanist feel while staying clean and legible. Counters are generally open, joins are smooth, and verticals show mild, organic irregularity that keeps the texture lively without becoming rough. Numerals follow the same rounded construction and appear sturdy and readable alongside the letters.
Well suited to short-to-medium display settings where a friendly, informal voice is useful—such as headlines, posters, packaging, and approachable brand identities. It can also work for simple signage or UI accents when a softer, less corporate tone is desired.
The overall tone feels warm and personable, with a lighthearted, everyday friendliness. Its slight wobble and softened geometry suggest an informal, conversational voice rather than a strict technical one.
Likely designed to provide a clean sans framework with a human, slightly hand-made character—balancing clarity with warmth for contemporary, approachable messaging.
The face maintains consistent stroke weight and a cohesive rhythm, but with enough natural variation in curves and terminals to avoid a rigid, purely geometric impression. It reads well at display sizes and retains recognizable letterforms in longer lines of text.