Sans Normal Agbeg 17 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'Otoiwo Grotesk' by Pepper Type, and 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, signage, labels, packaging, industrial, condensed, modern, assertive, utilitarian, space-saving, impact, clarity, vertical, compact, sturdy, clean, high-impact.
A compact, heavy sans with tall proportions and an emphatically vertical stance. Strokes are uniformly robust with little modulation, and curves are tightened into neat ovals that keep counters small and controlled. Terminals are mostly square-cut, giving the letters a crisp, engineered finish, while joins remain clean and geometric. The overall rhythm is tight and efficient, with strong black shape presence and minimal ornament.
Best suited to short, high-impact text such as headlines, posters, labels, and wayfinding where a dense, authoritative texture is useful. It can also serve for packaging and brand marks that need a compact footprint and strong presence; for longer passages it will benefit from generous tracking and leading.
The tone is direct and no-nonsense, leaning industrial and functional rather than friendly or expressive. Its condensed build and dense color create a confident, authoritative voice that reads as modern signage or engineered branding.
Likely designed to deliver maximum impact in limited horizontal space, prioritizing a strong, uniform texture and clear, geometric silhouettes. The overall construction suggests an emphasis on practicality and reproducible shapes for display and sign-oriented typography.
Uppercase forms feel particularly compact and columnar, with rounded letters like C/O/G staying narrow and tense. Numerals match the same condensed, sturdy construction, maintaining consistent weight and a solid, poster-ready texture.