Sans Normal Pymow 2 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Nirand' and 'Puipui' by Jipatype (names referenced only for comparison).
Keywords: ui labels, branding, posters, packaging, editorial display, friendly, modern, approachable, clean, playful, soft modernity, approachable clarity, brand friendliness, clean readability, rounded, soft terminals, open apertures, geometric, smooth curves.
A rounded, geometric sans with smooth, continuous curves and softly finished terminals throughout. Strokes are largely monolinear with gentle modulation, giving a sturdy but not heavy presence. Counters are generous and many forms show open, breathable apertures (notably in letters like C, S, and e), supporting clear word shapes. Uppercase proportions feel even and stable, while lowercase letters keep simple constructions with rounded joins and compact, tidy details like the dots on i/j.
Well-suited to interface labels, product and brand identities, packaging, and promotional materials where a warm modern voice is desired. It also performs nicely for editorial display and short paragraphs, especially in settings that benefit from open counters and soft, approachable letterforms.
The overall tone is friendly and contemporary, with a soft, non-technical feel created by rounded corners and approachable shapes. It reads as upbeat and informal without becoming novelty, lending a welcoming personality to headlines and short blocks of text.
The font appears designed to deliver a modern sans-serif voice with added friendliness through rounded terminals and geometric construction. Its emphasis seems to be on clean readability and a smooth, welcoming texture that works across display and larger text applications.
The numerals follow the same rounded logic, with smooth curves and open forms that keep them legible at display sizes. The design maintains consistent rounding across straight strokes and diagonals, giving the typeface a cohesive, polished rhythm in both all-caps and mixed-case settings.