Sans Normal Pymow 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, signage, headlines, friendly, approachable, rounded, clean, modern, approachability, clarity, modern utility, brand warmth, everyday readability, soft terminals, monolinear, open counters, low stress, compact joins.
A rounded, monolinear sans with softly blunted terminals and smooth curve transitions. Proportions are generally compact and even, with open counters and a steady rhythm that reads clearly at text sizes. Curves dominate the construction (notably in C, G, O, S, and the numerals), while diagonals and joins are kept simple and slightly softened to match the overall roundness. The lowercase shows straightforward, single-storey forms where applicable, with consistent stroke endings and minimal flare or calligraphic modulation.
Well-suited to interface copy, product branding, and wayfinding where a warm, legible sans is needed. It also works effectively for short headlines and packaging due to its sturdy, rounded shapes and consistent letterform color.
The overall tone is friendly and accessible, with a gentle, contemporary feel driven by rounded corners and calm, even spacing. It suggests clarity without feeling clinical, leaning toward a human, welcoming voice suitable for broad audiences.
The design appears intended to deliver a modern, general-purpose sans with softened geometry—balancing neutrality with approachability. Its rounded terminals and open forms prioritize comfortable reading and a friendly brand voice over sharp, technical precision.
Numerals follow the same rounded logic as the letters, producing a cohesive alphanumeric color. The design avoids sharp vertices and high tension, which helps maintain a smooth texture in paragraphs and UI-like lines of copy.