Sans Normal Kaduf 23 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Gordita' by Type Atelier, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, urgent, impact, motion, clarity, modernity, attention, oblique, geometric, smooth, rounded, clean.
A heavy, forward-leaning sans with smooth, geometric construction and clean, open counters. Strokes stay largely uniform, with rounded bowls and terminals that feel neatly cut rather than calligraphic. The proportions read slightly expanded, with broad uppercase shapes and generous internal space that keeps forms clear at large sizes. Lowercase follows the same rounded, engineered logic, producing a steady rhythm and strong word shapes in continuous text.
Best suited to display applications where strong presence and speed-oriented character are assets, such as headlines, posters, brand marks, sports and fitness communications, and bold packaging callouts. It can also work for short UI labels or navigation where a forceful, compact message is needed, though long passages may feel visually intense.
The overall tone is energetic and assertive, with an athletic, in-motion feel driven by the slant and strong weight. It comes across as contemporary and promotional, prioritizing punch and immediacy over softness or formality. The geometric roundness adds a friendly, approachable edge while still feeling bold and purposeful.
The design appears intended to deliver a modern, high-impact italic voice that feels fast and confident, combining geometric roundness with a sturdy, uniform stroke for clarity at display sizes. Its consistent slant and broad forms suggest a focus on branding and promotional typography where energy and visibility are key.
Numerals are sturdy and highly legible, with simple, rounded forms that match the letter geometry. Curved letters (like O/C/G) emphasize near-circular bowls, while diagonals and joins keep a crisp, engineered look. The slant is consistent across cases, giving text a cohesive forward momentum.