Sans Normal Ohbeb 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype; 'Krong' by Joelmaker; 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; and 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, bold, clean, impact, clarity, brand voice, display use, modernity, geometric, rounded, solid, blocky, compact.
This typeface is a heavy, geometric sans with broad, round counters and thick, even strokes that maintain a consistently solid color. Curves are built from near-circular bowls (notably in O, C, G, and the lowercase rounds), while straighter letters rely on simple, orthogonal construction with minimal modulation. Terminals are predominantly blunt and squared, producing crisp joins and a sturdy rhythm, with occasional softened curvature in shoulder and bowl transitions. Lowercase forms are compact and straightforward, with single-storey a and g and a simple, utilitarian r, supporting a strong, uniform texture in text.
It performs best where impact and immediacy are needed—headlines, posters, marketing graphics, packaging, and signage—especially at medium to large sizes. The robust shapes and open counters also make it suitable for short UI labels or navigation elements when a strong voice is desired, though its heavy color is most effective in display-driven layouts.
The overall tone is assertive and contemporary, with a friendly approachability that comes from its rounded geometry and open counters. Its dense weight and clean construction convey confidence and clarity, making it feel direct, modern, and slightly playful without becoming informal.
The design appears intended to deliver a contemporary, geometric voice with maximum visual punch while retaining readability through open, rounded counters and simple letterforms. Its construction prioritizes strong silhouette recognition and a cohesive, brandable texture across letters and numerals.
Figures are bold and highly legible, with rounded forms (0, 8, 9) matching the letter shapes and a simple, sturdy 1 with a substantial base. The ampersand is compact and weighty, and the punctuation and spacing in the sample text suggest a design optimized for strong headline presence and brand-forward display typography.