Sans Superellipse Hamud 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Eurostile LT', 'Eurostile Next', and 'Eurostile Next Paneuropean' by Linotype; 'Amsi Grotesk' and 'Cobe' by Stawix; 'Myers Sans' by T-26; and 'Eurostile' and 'Eurostile Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, ui labels, modern, friendly, confident, clean, techy, impact, approachability, modernization, clarity, product branding, rounded, geometric, soft corners, compact apertures, blocky.
A heavy, geometric sans with rounded-rectangle construction and consistently softened corners. Strokes are uniform and sturdy, with broad proportions and generous interior space in round letters, giving counters a squarish, superelliptical feel. Terminals are clean and mostly horizontal/vertical, producing a steady rhythm and a crisp, engineered silhouette; diagonals (A, V, W, X, Y) remain firm and controlled rather than calligraphic.
Best suited to headlines, logos, packaging, and signage where its wide, solid shapes can deliver strong presence and quick recognition. It also works well for UI labels and product naming where a clean, rounded technical aesthetic is desired, especially at medium and larger sizes.
The overall tone is contemporary and approachable, combining the authority of a dense weight with the warmth of rounded geometry. It reads as practical and product-minded, with a subtly playful softness that keeps it from feeling harsh or purely industrial.
The design appears intended to deliver a modern geometric voice with softened edges—balancing high-impact display strength with a friendly, contemporary feel. Its superelliptical construction suggests an emphasis on consistency, clarity, and a tech-forward visual identity.
Round characters like O, Q, and 0 appear more squircle-like than purely circular, reinforcing the geometric theme. The lowercase has simple, compact forms and the figures are straightforward and sturdy, supporting clear, utilitarian settings at medium-to-large sizes.