Sans Normal Bolul 12 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Otoiwo Grotesk' by Pepper Type, 'Neue Rational Standard' and 'Rational' by René Bieder, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: ui text, signage, branding, editorial, presentations, modern, clean, friendly, neutral, utilitarian, legibility, clarity, versatility, neutrality, modernity, rounded, open apertures, generous spacing, crisp terminals, geometric-ish.
This typeface is a sans serif with broad proportions and a steady, even stroke. Curves are smooth and round, with open counters and clear apertures that keep forms from closing up. Terminals are mostly straight and crisp, and the overall rhythm feels airy due to the generous width and spacing. The lowercase shows a prominent x-height and straightforward construction, with simple bowls and minimal modulation across shapes.
Its wide, open shapes and steady texture suit UI labels, dashboards, and product copy where clarity is key. The clean geometry also works well for signage and wayfinding, as well as contemporary branding and straightforward editorial layouts. In larger sizes it remains crisp for headings and marketing lines without feeling overly stylized.
The overall tone is modern and neutral with a mild friendliness from the rounded curves. It reads as practical and approachable rather than expressive or ornamental, fitting comfortably into contemporary interface and brand systems.
The design appears intended to provide a modern, highly legible sans with open forms and a calm, even texture. It emphasizes clarity and consistency over personality-driven detailing, aiming for reliable performance across everyday text and display contexts.
Uppercase forms appear sturdy and uncluttered, while the numerals follow the same open, rounded logic for clear recognition at a glance. Diagonal letters (like V/W/X and K) keep a consistent stroke and spacing, supporting an even texture in text and display lines.