Serif Flared Jumi 2 is a very bold, very wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, logotypes, dramatic, sporty, retro, confident, theatrical, impact, motion, brand voice, display emphasis, vintage nod, swashy, flared, angled, bracketed, spurred.
A slanted, high-contrast display serif with strongly flared stroke endings and wedge-like terminals. Letterforms are broad and compactly built, with sharp triangular entry/exit cuts, deep inktrap-like notches, and a lively rhythm created by pronounced thick–thin transitions. Curves (notably in C, G, O, S, and the numerals) show sculpted, calligraphic modulation, while many joins and serifs resolve into pointed, spur-like shapes that add bite and motion. Spacing appears intentionally tight in text, emphasizing a dense, poster-like texture.
Best suited to large sizes where its carved contrast, sharp spurs, and flared endings can read clearly—such as headlines, posters, event graphics, and brand marks. It can also work for short bursts of editorial display text or packaging callouts, but the dense rhythm and tight counters make it less ideal for extended body copy.
The overall tone is bold, energetic, and slightly theatrical, mixing vintage signage flavor with a competitive, headline-driven attitude. The sharp terminals and fast slant give it a sense of speed and assertiveness, while the sculpted contrast adds a touch of elegance and spectacle.
This design appears aimed at delivering maximum visual punch through a slanted, sculptural serif vocabulary—combining calligraphic contrast with flared, wedge terminals to create a fast, attention-grabbing display voice. The consistent terminal styling suggests a focus on strong word shapes for branding and headline settings.
Distinctive notched terminals and flared finishing strokes are a defining motif across caps, lowercase, and figures, giving words a chiseled silhouette. The italic construction is expressive rather than subtle, and the interior counters can become quite narrow in heavier shapes, which heightens impact but increases visual density in long lines.