Serif Flared Jumi 10 is a very bold, very wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, retro, dramatic, sporty, assertive, display, impact, motion, nostalgia, headline strength, brand voice, flared, bracketed, sheared, dynamic, sweeping.
A heavy, right-leaning serif with a strong sheared stance and pronounced contrast between thick main strokes and thinner connecting strokes. Stems and diagonals finish in tapered, flared terminals rather than flat slabs, giving the letterforms a carved, wedge-like feel. Counters are compact and often teardrop-shaped (notably in bowls and the numerals), while curves show a firm, sculpted tension. The overall rhythm is wide and energetic, with crisp joins, slightly pointed apexes, and a consistent forward motion across both caps and lowercase.
Best suited for large-size applications such as headlines, posters, wordmarks, and packaging where the wide, slanted forms and flared terminals can create impact. It can also work for sports or event graphics, pull quotes, and short emphatic lines, but will be less comfortable for long passages of small text due to its dense weight and high-contrast detailing.
The tone is bold and theatrical, combining classic serif cues with a kinetic, poster-like slant. It reads as confident and attention-seeking, with a vintage flavor that suggests headlines, promotions, and fast-moving branding rather than quiet editorial text.
The design appears intended to deliver maximum presence through a wide, slanted silhouette and sculpted flared serifs, blending traditional serif structure with a more dynamic, display-oriented attitude. The consistent contrast and tapered terminals suggest an aim for punchy, dramatic typography with a slightly nostalgic, showcard sensibility.
Uppercase forms feel especially expansive, while the lowercase maintains sturdy readability with compact counters and sturdy entry/exit strokes. Numerals follow the same flared, sculpted logic and appear built for display sizes where the sharp contrast and tapered endings can stay clear.