Sans Normal Doduw 10 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, product design, editorial, presentations, signage, clean, modern, neutral, friendly, calm, clarity, versatility, contemporary, approachability, readability, rounded, open, airy, unfussy, geometric.
A clean, rounded sans with softly geometric construction and smooth, continuous curves. Strokes are even and slender, with generous apertures and rounded bowls that keep counters open in text. Terminals are mostly straight-cut and crisp, while joins stay understated, giving the design a quiet, consistent rhythm. The numerals follow the same rounded logic, with simple forms and clear distinctions.
It works well for UI text, product copy, and editorial layouts where a clean, contemporary voice is needed. The open, rounded shapes also suit presentations and light signage at medium sizes, especially when a friendly but professional tone is desired.
The overall tone is modern and approachable, with a calm neutrality suited to contemporary interfaces and editorial settings. Its rounded shapes and open spacing lend a friendly, easygoing feel without becoming playful or quirky.
The design appears intended as a versatile, contemporary sans focused on clarity and an unobtrusive reading rhythm. Its rounded geometry and understated terminals suggest an aim for broad usability across digital and print applications without strong stylistic bias.
In running text the forms stay legible through open counters and restrained detailing, producing an even texture and a light visual footprint. Curved characters maintain a smooth, circular flow, and diagonals remain clean and uncomplicated.