Sans Normal Dirur 2 is a regular weight, wide, low contrast, reverse italic, normal x-height font.
Keywords: ui, branding, editorial, marketing, posters, modern, friendly, clean, casual, approachable, approachability, readability, contemporary tone, forward motion, rounded, open, soft, slanted, geometric.
A rounded sans with a consistent right-leaning slant and smooth, low-contrast strokes. Curves are built from near-circular bowls and open apertures, while terminals are clean and unadorned, keeping the texture even and uncluttered. Uppercase forms feel spacious with generous inner counters; lowercase maintains a straightforward, highly legible structure with a single-storey “a” and “g” and simple, vertical stems. Numerals follow the same soft geometry, with rounded forms and clear differentiation between characters.
This font performs well in interface labels, product branding, and marketing collateral where a clean but personable voice is needed. Its smooth geometry and steady rhythm suit editorial headings and subheads, and it can scale up effectively for posters and display lines that benefit from a soft, contemporary look.
The overall tone is modern and friendly, with a gentle, informal energy created by the slant and rounded construction. It reads as approachable and contemporary rather than technical or severe, making it well-suited to warm, human-centered communication.
The design appears intended to blend geometric roundness with everyday readability, pairing a calm sans construction with a consistent forward slant for added momentum. It aims to feel modern and welcoming while staying neutral enough for broad, practical use.
The slant is applied consistently across caps, lowercase, and figures, giving lines of text a subtle forward motion without becoming cursive. Spacing appears comfortable in text, and the open shapes help maintain clarity at larger sizes and in short-to-medium passages.