Sans Normal Adruh 3 is a regular weight, normal width, low contrast, italic, tall x-height font.
Keywords: ui labels, branding, headlines, posters, editorial emphasis, modern, clean, energetic, friendly, clarity, speed, neutrality, modernity, geometric, oblique, smooth, rounded, open counters.
This italic sans shows smooth, rounded construction with gently geometric curves and consistent stroke weight. Letterforms lean forward with a steady rhythm and open apertures, keeping shapes clear even as terminals and joins stay clean and uncluttered. Proportions feel compact in the caps and generous in the lowercase, with rounded bowls and straightforward diagonals that maintain an even texture across lines. Numerals follow the same simple, curved logic, reading clearly with minimal stylistic distraction.
It suits interface labels, product branding, and short-to-medium headlines where a clean italic voice is desired. In editorial layouts, it works well for emphasis, pull quotes, and subheads, offering readable texture while adding energy compared with an upright sans.
The overall tone is contemporary and approachable, with a forward-leaning slant that adds motion and emphasis. It feels efficient and sporty rather than formal, projecting clarity and momentum without looking aggressive.
The design appears intended as a neutral, geometric-leaning italic sans that provides contemporary clarity with a sense of movement. It aims to balance straightforward readability with a dynamic, modern voice suitable for both display accents and supportive text roles.
Curves are well-controlled and circular in character, while diagonals (notably in letters like A, V, W, and X) reinforce a crisp, modern cadence. The italic is drawn as a true oblique style rather than a calligraphic script, keeping spacing and stroke behavior consistent through longer text.