Sans Normal Adkod 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Clear Sans' by Positype, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, wayfinding, modern, clean, dynamic, technical, neutral, modernize, add emphasis, increase dynamism, maintain clarity, oblique, geometric, smooth, monoline, open counters.
This is an oblique sans with smooth, largely geometric construction and consistently low stroke modulation. Curves are clean and rounded, terminals are plain and unadorned, and counters stay open, giving the letterforms an airy, straightforward rhythm. The italic slant is steady and even across capitals, lowercase, and numerals, with a compact, tidy feel rather than calligraphic swelling.
It works well for interface labels, product or tech branding, and short-to-medium headlines where a clean, slanted sans can add energy without looking decorative. The open shapes and restrained detailing also suit signage and wayfinding when set with comfortable spacing and sufficient size.
The overall tone feels modern and pragmatic, with a subtle sense of motion from the oblique angle. It reads as neutral and utilitarian, leaning toward a contemporary, tech-forward voice rather than expressive or retro styling.
The design appears intended as a modern italic companion for a geometric sans system: simple shapes, consistent stroke behavior, and an even slant that prioritizes clarity and a contemporary feel. It aims to provide forward motion and emphasis while staying understated and highly usable.
Uppercase forms keep broad, simple silhouettes (notably rounded C/G/O/Q and a straightforward E/F), while lowercase retains a single-storey “a” and a clean, looped “g,” reinforcing a contemporary sans character. Numerals are clear and uncluttered, with a smooth, rounded “0” and straightforward curves on “2” and “3.”