Sans Normal Ulbam 10 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, friendly, technical, versatility, clarity, modernity, neutrality, readability, open apertures, rounded geometry, low flare, crisp terminals, even rhythm.
A clean, geometric sans with smooth circular bowls and restrained stroke modulation. Curves read as near-perfect arcs, while straight strokes stay crisp and consistent, creating an even, steady rhythm across text. Uppercase proportions feel balanced and slightly wide in the round letters, with generous counters in C, O, and G; the lowercase keeps simple, single-storey a and g forms with open apertures and tidy joins. Terminals are mostly flat and unembellished, and spacing appears comfortably open, supporting clarity in both headlines and continuous reading.
Works well for interface copy, product typography, and general-purpose editorial layouts where a clean sans voice is desired. The open counters and steady spacing also suit signage and presentation materials that need quick recognition at a glance.
The overall tone is modern and neutral, with a calm, functional presence. Its rounded geometry lends a mild friendliness without becoming playful, making it feel appropriate for contemporary editorial and product contexts where clarity is prioritized.
The design appears intended as a pragmatic, contemporary sans built around circular forms and uncluttered terminals, aiming for versatility across both display and text settings while maintaining a smooth, approachable character.
Numerals follow the same geometric logic, with clear, open shapes and straightforward construction. The sample paragraph shows stable color and legibility at larger text sizes, with consistent curves and minimal visual noise in dense lines.