Sans Normal Asgem 25 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, signage, brand systems, editorial, presentations, modern, neutral, clean, friendly, technical, versatility, clarity, system design, modernity, legibility, rounded, open apertures, geometric, crisp, even rhythm.
A clean sans with predominantly geometric construction and smooth, rounded curves. Strokes appear even and consistent, with minimal contrast and crisp, square-cut terminals. Counters are generous and largely circular, and many forms lean on simple arcs and straight stems for a tidy, structured rhythm. The overall spacing reads balanced and legible, with straightforward punctuation-like details (e.g., i/j dots) and numerals that match the same clear, unembellished logic.
This font suits user interfaces, product typography, and informational graphics where clarity at a range of sizes is important. It also works well for contemporary branding systems, wayfinding/signage, and editorial layouts that benefit from a clean, even typographic color.
The tone is modern and neutral, with a friendly clarity that feels practical rather than expressive. Its rounded geometry softens the overall voice, while the disciplined, consistent shapes keep it firmly in a contemporary, workmanlike register.
The design appears intended as a general-purpose, contemporary sans focused on clarity and consistency. Its geometric underpinnings and restrained detailing suggest an aim toward versatile, system-friendly typography that remains approachable in running text.
Round letters (such as O/Q and 0/8/9) read smooth and stable, and the design maintains a cohesive fit between uppercase, lowercase, and figures. Diagonals in letters like V/W/X feel crisp and controlled, supporting a clean texture in longer text.