Sans Normal Asgem 24 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Celex Grotesk' by Designova, 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType, and 'Olivette Sans' by VistaType (names referenced only for comparison).
Keywords: ui text, web typography, branding, editorial, signage, neutral, modern, clean, friendly, corporate, versatility, legibility, neutrality, modern utility, clarity, open counters, rounded terminals, geometric, even rhythm, high legibility.
A clean sans with geometric underpinnings and largely circular bowls, set with even, monoline-like strokes and soft, rounded terminals. Proportions feel balanced and contemporary, with open apertures and generous counters that keep forms clear at text sizes. The uppercase is straightforward and stable, while the lowercase maintains simple, single-storey construction where expected, producing an uncluttered, highly readable texture. Numerals are plain and functional, matching the letterforms in stroke and curvature for consistent color.
This style performs well for UI and web typography where clarity and consistent rhythm are important, and it also suits corporate branding systems that need a modern, dependable sans. It can carry editorial decks and subheads cleanly, and its open forms make it a solid option for straightforward signage and wayfinding copy.
The overall tone is neutral and modern, with a calm, accessible voice that reads as practical rather than expressive. Its rounded geometry adds a subtle friendliness, making it feel approachable and contemporary without becoming playful.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and visual neutrality while retaining a mild geometric warmth. It aims to provide a consistent, contemporary texture across headings and running text without drawing attention away from content.
Spacing appears moderately open, helping paragraphs stay airy and reducing visual noise in longer lines. Curves and joins are handled smoothly, giving the font a polished, product-ready look suitable for both interface and print settings.