Slab Square Sivi 7 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logotypes, packaging, signage, industrial, western, retro, sturdy, assertive, maximum impact, period flavor, signage utility, brand presence, blocky, angular, square-serif, compact, high-impact.
A heavy, block-constructed slab serif with squared-off terminals and pronounced rectangular serifs that read as integrated “feet” rather than delicate brackets. Strokes are uniformly thick with minimal modulation, producing a dense, poster-like color and strong horizontal emphasis. Corners are mostly sharp with occasional stepped notches and cut-ins that give many letters a chiseled, machined feel. Counters tend to be small and squarish, spacing is tight, and the overall rhythm is rigid and geometric while remaining clearly serifed.
Best suited to short, high-impact text where its dense weight and squared serifs can dominate: headlines, posters, signage, labels, and bold branding marks. It also works well for thematic applications like retro merchandise, industrial-inspired packaging, or western-flavored titles, where the rigid geometry and carved detailing can be appreciated at display sizes.
The font projects a tough, no-nonsense tone—equal parts industrial signage and old-school display. Its squared slabs and carved details suggest utilitarian strength, with a nostalgic flavor reminiscent of print-era headlines and frontier/railroad ephemera. The overall impression is confident, forceful, and attention-seeking.
The design appears intended as a robust display slab that maximizes presence through chunky rectangular serifs, tight counters, and a strongly engineered, angular construction. Its stepped cut-ins and squared geometry seem aimed at adding character and period flavor while maintaining a consistent, hard-edged silhouette for attention-grabbing typography.
Uppercase forms are especially monumental, with broad tops and bottoms that create a strong baseline and capline. Several glyphs show distinctive incised details (small corner bites and stepped joins) that add texture at large sizes but can crowd interior space in smaller settings. Numerals match the same blocky construction, favoring squared bowls and sturdy platforms for consistent color in mixed alphanumeric lines.