Sans Superellipse Olmag 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, signage, friendly, retro, playful, sturdy, casual, approachability, impact, retro flavor, compact display, geometric character, rounded corners, soft terminals, compact, blocky, quirky.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and even, with minimal modulation, producing solid silhouettes and a strong vertical rhythm. Curves are squared-off into superelliptical bowls, and terminals tend to end bluntly or with gentle rounding rather than sharp cuts. Counters are relatively small and apertures are somewhat closed, giving the face a dense, punchy texture that stays cohesive across caps, lowercase, and figures.
Best suited to short-to-medium display settings where a strong, friendly voice is needed, such as posters, headlines, storefront signage, packaging, and brand marks. Its dense color and compact width can help fit impactful titles into tighter spaces, especially when high contrast and immediate readability are priorities.
The overall tone is approachable and upbeat, with a slightly retro, sign-painter energy. Its rounded geometry and chunky weight feel friendly and informal, while the tight, upright stance keeps it grounded and practical. The quirky superelliptical curves add character without turning into novelty.
The design appears intended to deliver a bold, approachable sans built from rounded-rectangle forms, balancing legibility with a distinctive, slightly retro geometric personality. It aims to be attention-grabbing and robust while staying warm and casual.
In text, the font creates a dark, even typographic color with a compact set width and clear word shapes. The numerals match the letters in mass and softness, maintaining the same rounded-rectangular logic and sturdy presence.