Sans Normal Tylom 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, retro, bold, quirky, display impact, brand warmth, retro flavor, approachability, soft corners, rounded, bouncy, informal, chunky.
A heavy, rounded sans with compact counters, softened corners, and gently swelling curves that give strokes a cushioned, sculpted feel. Proportions are broad and stable, with round letters staying close to circular while straighter forms keep subtly tapered joins and slightly irregular terminals. The rhythm is lively rather than rigid: widths and internal spaces vary noticeably from glyph to glyph, creating an organic texture in words while maintaining clear silhouettes at display sizes. Numerals match the letterforms in weight and curvature, with simple, stout shapes designed for strong presence.
This style is best suited to headlines, posters, packaging, and brand marks where a bold, friendly voice is needed. It also works well for short promotional copy, signage, and social graphics, especially when the goal is to feel retro-leaning and informal rather than strictly corporate.
The overall tone is upbeat and approachable, with a mid-century display warmth and a touch of cartoonish charm. It reads confident and attention-grabbing without feeling aggressive, leaning into a friendly, nostalgic personality suited to expressive headlines.
The design appears intended as a characterful display sans that prioritizes impact and friendliness through rounded geometry, soft terminals, and intentionally lively proportions. It aims to deliver a nostalgic, attention-first look while keeping letterforms straightforward and readable at larger sizes.
In text settings the dense counters and heavy weight produce a dark, graphic color, so generous tracking and ample line spacing help maintain clarity. The distinctive, slightly uneven shaping across letters adds character that becomes a defining feature in larger sizes.