Sans Normal Obgad 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'MVB Solitaire Pro' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, bold, modern, direct, impact, clarity, modernity, versatility, approachability, geometric, rounded, compact, high-impact, sturdy.
A heavy, geometric sans with large counters, smooth curves, and mostly uniform stroke weight. Terminals are clean and squared-off, while round letters (C, G, O, Q) keep a broad, circular feel that reads clearly at distance. Proportions are compact and efficient, with wide, stable capitals and sturdy lowercase shapes; the overall rhythm is even and blocky without feeling rigid. Numerals follow the same robust construction, with a round, prominent 0 and simplified, solid forms across the set.
Well-suited to headlines, poster typography, logos, and branding systems that need a strong typographic voice. The clear geometry and large counters also make it a solid choice for signage and packaging where quick recognition and visual impact matter.
The font projects a confident, friendly assertiveness—bold enough for attention-grabbing messages, but approachable due to its rounded geometry. It feels contemporary and utilitarian, with a straightforward tone suited to clear, no-nonsense communication.
Designed to deliver maximum impact with minimal fuss, pairing geometric simplicity with a friendly, rounded construction. The intent appears to be a versatile display-forward sans that stays clear and readable while maintaining a bold, modern presence.
In text, the heavy weight and open counters keep words legible, while the compact proportions create dense, impactful lines. Diagonal forms (like in V, W, X, Y, and K) are strong and decisive, supporting a punchy typographic color in headlines.