Sans Normal Lorel 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Candor', 'BR Nebula', and 'BR Segma' by Brink; 'Corporative Sans' and 'Mohr' by Latinotype; 'Morandi' by Monotype; and 'Causten' and 'Causten Round' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, bold, sporty, confident, friendly, modern, impact, motion, approachability, modernity, rounded, soft corners, compact counters, forward-leaning, sturdy.
A heavy, forward-leaning sans with broad proportions and smoothly rounded joins. Strokes are uniform and dense, with compact counters that keep the texture dark and cohesive. Curves are built from generous circular forms, while terminals and corners are subtly softened, creating a solid, engineered feel. The overall rhythm is energetic and slightly compressed in the apertures, emphasizing impact over airiness.
Well suited to high-impact headlines, posters, and large-scale messaging where bold presence is needed. It can support branding systems that want a modern, energetic voice, and it fits particularly well in sports, fitness, and promotional graphics. Short UI labels or badges can work when space allows and legibility is prioritized through spacing.
The tone is assertive and upbeat, combining the punch of a headline workhorse with a friendly, approachable roundness. Its forward slant adds momentum and a sense of motion, suggesting speed, activity, and confidence rather than formality.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, using rounded geometry and a forward slant to communicate motion and approachability. It balances strong, blocky silhouettes with softened details to stay friendly while remaining emphatic.
The numerals and capitals read especially strong at display sizes, with consistent weight and clear silhouettes. In longer lines the dense color and tight internal space can feel intense, making it best when ample tracking and line spacing are available.