Sans Normal Alder 7 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: ui, branding, signage, headlines, packaging, modern, clean, friendly, calm, tech, clarity, approachability, modernity, versatility, rounded, open, smooth, geometric, spacious.
A rounded sans with smooth, geometric construction and softly squared terminals. Strokes are even and steady, with generous curves in bowls and counters and a generally open, legible interior space. Proportions feel expansive with wide letterforms and a relaxed rhythm; uppercase shapes are broad and stable, while lowercase forms keep a straightforward, single‑storey look where applicable. Numerals follow the same rounded, engineered logic, reading clearly with consistent stroke weight and balanced widths.
Well suited to user interfaces and product experiences where a clean, welcoming sans is needed, especially at larger sizes. The broad proportions and rounded detailing also work well for branding, packaging, and signage where clarity at a glance and a contemporary feel are priorities.
The overall tone is contemporary and approachable: sleek enough for digital interfaces but warmened by rounded corners and friendly curves. Its wide stance and open counters give it an airy, unhurried voice that feels calm, clear, and lightly tech-oriented rather than sharp or aggressive.
The design appears intended to deliver a modern, broadly usable sans with softened geometry—combining clear, engineered letterforms with rounded terminals to keep the texture friendly and highly readable across display and interface contexts.
In text, the wide set and rounded joins create a smooth horizontal flow, while the uniform stroke behavior keeps color even across mixed case. The design favors clarity over personality-driven quirks, with restrained detailing and consistent curvature across letters and figures.