Sans Normal Dirut 2 is a regular weight, very wide, low contrast, reverse italic, normal x-height font.
Keywords: branding, ui, headlines, posters, packaging, modern, clean, friendly, tech, streamlined, modernization, approachability, clarity, momentum, rounded, geometric, open apertures, slanted, monoline.
A rounded geometric sans with a consistent monoline stroke and a pronounced left-leaning slant. Curves are smooth and nearly circular, while joins and terminals stay clean and unadorned. Proportions feel expansive, with generous horizontal breadth and open counters that keep forms airy. Spacing reads even in text, and the overall rhythm is steady and contemporary, balancing crisp diagonals with soft bowls.
Well-suited to contemporary branding systems, app and product UI, and headline typography where a clean geometric voice is desired. The wide, rounded construction also works well for posters, packaging, and editorial display uses where a friendly modern presence and strong visual footprint are helpful.
The tone is modern and approachable, with a calm, engineered clarity. Its soft geometry and open forms give it a friendly, product-oriented feel, while the strong slant adds motion and a subtle sense of forward drive.
Likely designed to deliver a contemporary geometric sans with a softer, more approachable character while retaining a crisp, functional skeleton. The consistent slant and circular construction suggest an emphasis on momentum, clarity, and visual cohesion across letters and figures.
Uppercase shapes stay simple and geometric, and the numerals follow the same rounded construction for a cohesive set. The slant is consistent across letters and figures, and the open apertures help maintain clarity at display sizes and in short text settings.