Sans Normal Pukam 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Northpole' by 38-lineart, 'Fusion Collection' by Blaze Type, 'Newhouse DT' by DTP Types, 'Bari Sans' by JCFonts, 'Glimp Rounded' by OneSevenPointFive, 'Eloquia' by Typekiln, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, punchy, retro, playful, attention grabbing, brand voice, high impact, dynamic tone, friendly display, rounded, soft corners, oblique, chunky, compact apertures.
This typeface uses heavy, rounded strokes with a consistent, low-modulation texture and an overall forward slant. Letterforms are wide with generous curves and softened corners, creating a smooth, slightly inflated silhouette. Counters are relatively compact in letters like a, e, and s, while bowls in b, p, and o stay broad and stable. Terminals are mostly blunt and rounded, and the numerals follow the same sturdy, curved construction for a cohesive, high-impact rhythm.
Best suited for short, high-visibility text such as headlines, posters, logos, and brand marks where a bold, energetic presence is desired. It can work well for sports, entertainment, and casual retail messaging, as well as packaging that benefits from a friendly but forceful typographic voice. In longer text, its dense counters and strong slant suggest using larger sizes and generous spacing for clarity.
The font projects an energetic, approachable tone with a sporty, headline-driven attitude. Its rounded shapes and strong slant feel friendly and dynamic rather than formal, evoking retro advertising and bold packaging cues. The overall voice is confident and upbeat, designed to grab attention quickly.
The design appears intended as a modern display sans that prioritizes impact and momentum. By combining rounded geometry with a strong forward slant and compact internal spaces, it aims to feel fast, approachable, and immediately legible at large sizes. The consistent stroke behavior across letters and numerals suggests a focus on cohesive branding and emphatic titling.
Diagonal strokes (notably in K, V, W, X, and Y) appear sturdy and slightly compressed by the slant, giving the face a continuous sense of motion. The lowercase includes simple, single-storey forms (a, g) and a compact e, contributing to a casual, contemporary feel. Round letters maintain consistent width and weight, helping the font hold together well in large display settings.