Sans Normal Pumaf 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric, 'FS Koopman' by Fontsmith, 'Identidad' by Punchform, and 'Crique Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, approachable, impact, warmth, approachability, display clarity, retro flavor, rounded, soft terminals, compact counters, high impact, display.
A heavy, rounded sans with soft, fully curved terminals and broadly swollen strokes that keep a consistent thickness throughout. Letterforms are wide and steady, with generous curves and compact internal counters that create a dark, even texture. Joins and diagonals are smoothly blended rather than sharp, giving forms like K, R, and X a cushioned, molded look. Numerals follow the same rounded, weighty construction, with simple, sturdy shapes designed for strong visibility.
Well-suited for bold headlines, posters, and signage where immediate legibility and impact matter. It can add a friendly, youthful character to branding and packaging, especially for products or events aiming for a soft, approachable voice. For longer passages, it’s best reserved for short blocks or emphasized copy due to its dense texture.
The overall tone is friendly and informal, with a confident, poster-like presence. Its soft geometry and dense color read as playful and approachable, leaning toward a retro, cartoonish warmth rather than a technical or corporate feel.
The design appears intended to deliver maximum visual impact with a warm, rounded voice—prioritizing bold readability and a smooth, friendly silhouette. Its simplified, inflated construction suggests an aim toward display typography that feels inviting and contemporary with a hint of retro charm.
In text, the weight and tight counters can cause small interior spaces to close up, so the design reads best when given room to breathe and used at larger sizes. The rounded detailing keeps the rhythm smooth and consistent across mixed-case settings, while the heavy mass makes it attention-grabbing in short phrases.