Sans Normal Obduf 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'Inter Sans' by Latinotype, 'Acto' by Monotype, and 'June Pro' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, playful, modern, impact, approachability, modernity, simplicity, visibility, rounded, geometric, chunky, compact, high-impact.
A heavy, rounded sans with compact proportions and broad, smooth curves. Strokes are consistently thick with minimal modulation, and joins are clean and sturdy, giving letters a dense, blocky silhouette. Counters are relatively small and apertures tend toward closed, while terminals are mostly straight or softly rounded for a crisp but approachable finish. The lowercase shows simple, single-storey forms (notably a and g) and a short, compact rhythm that keeps word shapes tight at display sizes.
Best suited for display typography such as headlines, posters, logos, packaging, and attention-grabbing signage where bold mass and simple shapes are assets. It can also work for UI labels or badges at larger sizes, especially when clarity and impact are prioritized over long-form readability.
The overall tone is assertive and high-energy, with a friendly, contemporary warmth from its rounded geometry. It reads as upbeat and approachable rather than formal, lending a sporty, poster-like punch to headlines and short phrases.
The design appears intended to deliver maximum visual impact with a clean, geometric voice—combining stout letterforms, rounded construction, and tight spacing to create a modern, approachable display sans for branding and promotional use.
The numerals and capitals have strong, stable shapes designed to hold together in large sizes, while the dense interior spaces suggest better performance when given ample tracking and line spacing. The design favors immediacy and visibility over delicate detail.