Sans Normal Odbov 20 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'FF Clan' by FontFont, 'Gotham' by Hoefler & Co., 'Calton' by LetterMaker, 'Nusara' by Locomotype, 'NuOrder' by The Northern Block, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, solid, impact, approachability, clarity, modern branding, display emphasis, rounded, soft, chunky, compact, clear.
A heavy, rounded sans with broad, smooth curves and largely uniform stroke thickness. Counters are open and generously shaped, while joins and terminals stay soft rather than sharply cut, giving letters a sturdy, approachable silhouette. The lowercase shows a tall x-height with compact ascenders/descenders, and the overall rhythm is dense and stable, reading as a cohesive block in text. Figures and capitals follow the same weighty, rounded construction for consistent color.
Best suited to display roles where bold, high-impact letterforms are needed, such as headlines, posters, branding, packaging, and prominent UI or signage labels. It can also work for short bursts of copy where a friendly but emphatic voice is desired, though its dense weight is strongest at larger sizes.
The font projects a friendly, upbeat tone with a confident, no-nonsense presence. Its rounded forms soften the impact of the very heavy weight, making it feel welcoming and contemporary rather than aggressive. Overall it suggests accessible modern branding with a slightly playful warmth.
The design appears intended to deliver maximum impact with a warm, rounded geometry, balancing strong presence with approachability. It aims for clear, simple silhouettes and consistent texture, optimized for attention-grabbing display typography in modern visual systems.
In the sample text, the heavy weight creates strong typographic color and emphasis, making short phrases and headings stand out immediately. Wide, rounded bowls (e.g., in O, Q, 8) and simple, sturdy diagonals (e.g., V, W, X) reinforce the geometric, poster-like character.