Sans Normal Rirur 11 is a regular weight, normal width, low contrast, reverse italic, normal x-height font.
Keywords: children’s, packaging, posters, headlines, branding, playful, friendly, casual, informal, hand-drawn, approachability, casual voice, youthful tone, human warmth, rounded, soft, bouncy, quirky, upright-leaning.
A rounded sans with softly tapered terminals and gently irregular stroke behavior that gives it a drawn, human touch. Curves are smooth and open, with circular counters and simplified geometry, while verticals and diagonals show a subtle backward slant. Proportions are slightly lively rather than rigidly uniform, and the overall rhythm feels buoyant and legible at text sizes.
Well-suited for playful branding, packaging, posters, and short-form headlines where an approachable voice is needed. It can also work for UI labels or educational/children’s materials when you want a friendly sans with a bit of hand-made charm.
The tone is warm, approachable, and a bit mischievous—more like friendly marker lettering than a strict corporate sans. Its slight reverse lean and rounded forms add personality without becoming decorative, making it feel casual and upbeat.
Likely designed to deliver an easygoing, personable sans that feels human and approachable while staying clean enough for general-purpose display and short text. The rounded terminals and slight reverse slant appear intended to inject character and motion without sacrificing clarity.
The lowercase shows single-storey forms (notably the "a" and "g"), reinforcing the informal, contemporary character. Numerals are rounded and friendly as well, matching the soft terminal treatment seen throughout the alphabet.