Sans Normal Rekif 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice and 'Hanley Pro' by District 62 Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, chunky, casual, retro, approachability, impact, informality, handmade feel, youth appeal, rounded, soft, bouncy, quirky, handmade.
A heavy, rounded sans with softly bulging strokes and a gently irregular, hand-cut rhythm. Terminals are blunt and slightly tapered, with smooth curves and minimal contrast that keep counters open even at bold sizes. Uppercase forms are compact and sturdy, while lowercase shows a lively, slightly uneven baseline feel; the single-storey a and g and the round, generous bowls reinforce the informal construction. Numerals are thick and stable with simplified geometry, suited to display settings.
Well suited for bold headlines, posters, and short-form copy where an inviting, playful voice is needed. It can work effectively for packaging, storefront signage, event graphics, and expressive brand marks that benefit from a chunky, friendly presence. For body text, it’s best reserved for brief passages or callouts at comfortable sizes.
The font reads warm and approachable, with a mischievous, cartoon-adjacent energy. Its wobble and softened corners create a relaxed, handcrafted tone that feels more human than technical, leaning toward fun, kid-friendly, and nostalgic messaging.
The letterforms appear designed to deliver maximum friendliness and impact through soft geometry, thick strokes, and a deliberately imperfect, handcrafted rhythm. The emphasis is on character and readability at display sizes rather than strict typographic neutrality.
The design maintains strong black coverage and clear silhouettes, but the intentionally irregular stroke edges and varying internal spacing can make long paragraphs feel busy. It performs best when given breathing room (larger sizes and looser tracking) to let the rounded shapes and quirky details stay legible.