Slab Rounded Abma 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, editorial, posters, signage, friendly, retro, approachable, sturdy, collegiate, soften slab, friendly legibility, retro warmth, sturdy clarity, rounded slabs, soft corners, ball terminals, ink-trap feel, bracketed serifs.
A rounded slab-serif with heavy, confident stems and softly blunted terminals. Serifs read as blocky and supportive but are eased with rounding and subtle bracketing, keeping the overall texture smooth rather than rigid. Curves are generously drawn with rounded joins; counters are open and the rhythm is steady, producing a comfortable, slightly compact page color. The lowercase shows a single-storey “a” and “g,” a rounded “e,” and a “t” with a short, sturdy crossbar, reinforcing the informal, friendly construction. Numerals are wide and stable with curved shoulders and softened corners, matching the letterforms’ cushioned geometry.
Works well for brand identities that want a dependable yet approachable voice, as well as packaging and labels where a sturdy silhouette helps at a distance. It suits editorial headlines and pull quotes, and can carry short-to-medium text in print-style layouts where a warm slab-serif texture is desirable.
The tone is warm and personable with a retro, printed feel—more neighborly than formal. Its softened slabs suggest dependability and practicality, while the rounded details add an inviting, slightly playful character suited to conversational typography.
Likely designed to combine the structural clarity of a slab serif with rounded, softened details for a more welcoming, contemporary take on a classic workhorse style. The aim appears to be legibility and robustness paired with an easygoing, friendly personality.
In text, the font maintains clear word shapes and a consistent baseline presence, with terminals and serifs that prevent sharp, brittle edges. The overall impression balances a robust slab foundation with rounded finishing, giving headings a friendly weight without feeling aggressive.