Sans Normal Rukip 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Clan' and 'FF Sero' by FontFont and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, friendly, neutral, everyday, legibility, versatility, approachability, clarity, rounded, open, humanist, soft, legible.
A rounded, low-contrast sans with smooth curves and gently softened terminals. Uppercase shapes are simple and open, with circular counters in C, G, O, and Q, and a straightforward, unmodulated stroke rhythm throughout. Lowercase forms keep a steady x-height and readable apertures, with a two-storey g and a single-storey a, plus compact, rounded bowls on b/d/p/q. Numerals are clear and contemporary, mixing straight-sided forms (1, 4, 7) with rounded figures (0, 6, 8, 9) and consistent stroke endings.
Well suited to interface copy, product dashboards, and general-purpose editorial text where clarity matters. Its rounded neutrality also works for contemporary branding systems, packaging, and signage that needs a friendly but restrained sans.
The overall tone is calm and approachable, leaning modern without feeling cold. Rounded details and open shapes give it a friendly, utilitarian voice that stays out of the way in longer text while remaining personable in headings.
The design appears intended as a versatile, everyday sans that prioritizes legibility and consistency, using rounded geometry and open counters to stay readable across a range of sizes and contexts.
Curves are emphasized over sharp joins, and diagonals (V, W, X, Y) read cleanly without excessive flare. Spacing in the samples appears even and measured, supporting a steady reading rhythm.