Sans Normal Medih 3 is a very bold, wide, low contrast, italic, tall x-height font visually similar to '403 Glaco' by 403TF, 'Allotrope' by Kostic, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, 'Garet' by Type Forward, and 'Codec Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, punchy, playful, retro, confident, impact, motion, display legibility, brand presence, slanted, blocky, rounded, compact, soft corners.
A heavy, slanted sans with compact counters, rounded joins, and strongly sheared terminals. The letterforms are broad and dense, with a steady horizontal emphasis and a slightly compressed interior space that keeps words feeling solid and uninterrupted. Curves are built from smooth, simplified arcs, while straight strokes end in angled cuts that reinforce forward motion. Uppercase shapes lean toward geometric stability (round O/C, sturdy D), while lowercase keeps a single‑storey a and g with simplified bowls for clarity at display sizes.
Best used for large-scale typography where mass and momentum are desirable—headlines, posters, and punchy advertising. It also fits sports or action-oriented branding, apparel graphics, and energetic packaging where quick recognition matters. For longer text, it works most comfortably in short bursts or callouts due to its dense color.
The overall tone is energetic and assertive, with a sporty, poster-ready presence. Its combination of weight and slant reads as fast and competitive, but the rounded construction keeps it friendly rather than aggressive. The result feels retro-tinged and fun, suited to bold statements and attention-grabbing messaging.
The design appears intended to deliver maximum impact with a forward-leaning, motion-driven silhouette while staying approachable through rounded, simplified forms. It prioritizes bold legibility and strong word shapes for display settings, aiming for an athletic, promotional voice.
The rhythm is tight and chunky, with relatively small counters that create strong texture in paragraphs. Numerals share the same muscular build, with rounded forms (notably 0, 8, 9) that stay consistent with the uppercase. The slanted stress is uniform across the set, helping maintain cohesion in longer lines of copy.