Sans Normal Medew 7 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, playful, loud, retro, high impact, dynamic display, friendly boldness, brand presence, rounded, heavyweight, slanted, soft corners, compact counters.
A heavyweight, right-leaning sans with broad proportions and rounded geometry. Strokes are thick and smoothly curved, with softened corners and compact internal counters that stay open enough for display use. The slant is consistent across uppercase, lowercase, and figures, creating a forward-tilting rhythm; terminals and joins feel slightly sheared, giving the shapes a dynamic, cut-in look. Uppercase forms read sturdy and blocky, while the lowercase maintains a tall profile with simple, single-storey constructions and sturdy stems. Numerals match the letterforms with similarly rounded bowls and dense color, emphasizing impact over delicacy.
Best suited for headlines, posters, and other display applications where strong presence and motion are desirable. It works well for sports branding, event graphics, promotional materials, and packaging that needs to feel bold and upbeat. Short logotypes and punchy taglines benefit from its wide, rounded forms and consistent slant.
The overall tone is energetic and assertive, with a fun, sporty confidence. Its rounded mass and steady forward lean suggest speed and momentum, while the soft curves keep the feel approachable rather than aggressive. The dense black texture makes it feel loud and promotional, suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a friendly, rounded voice, combining a forward-leaning stance with thick, simple shapes for high visibility. It prioritizes bold, dynamic silhouette and strong texture in large-scale typography, aiming for energetic branding and attention-first communication.
In text settings the bold weight creates strong word shapes and a tight, dark typographic color; spacing appears tuned for headline sizes rather than extended reading. The combination of rounded bowls and angled cuts adds a distinctive “carved” emphasis that reads especially clearly in short phrases and large sizes.