Sans Normal Efnun 1 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, brand identity, packaging, editorial, wayfinding, clean, modern, friendly, casual, approachable, modern utility, friendly tone, readable slant, brand versatility, rounded, humanist, open, airy, slanted.
A slanted sans with rounded, gently tapered terminals and an overall smooth, flowing construction. Curves are generous and elliptical, with open apertures and a soft, humanist rhythm rather than rigid geometry. Strokes stay even and calm, and the proportions feel slightly condensed in some forms while remaining balanced overall; counters are roomy and legible. Details like the curved descenders and subtly angled joins give the alphabet a consistent forward motion without looking sharp or technical.
Well suited to interface copy and product experiences where a clear, unobtrusive slanted sans is needed, as well as contemporary branding and packaging that benefits from a friendly voice. It can also work in editorial pull quotes, short headlines, and signage where the open shapes and smooth rhythm help maintain clarity at a range of sizes.
The tone is contemporary and informal, projecting friendliness and ease. Its slant adds energy and a conversational feel, while the rounded shaping keeps it approachable and non-aggressive. Overall it reads as modern, lightweight, and quietly expressive rather than authoritative.
The design appears intended to provide a modern, legible sans with an energetic slant and softened terminals, balancing readability with a casual, personable character. The consistent curvature and open counters suggest a focus on smooth text flow and broad usability across display and text contexts.
The figures and punctuation in the sample text sit cleanly with the letters, maintaining the same rounded terminal treatment. Letterforms show a mix of circular bowls and slightly flattened horizontals, which creates a pleasant, steady texture in longer lines. The capital set remains simple and uncluttered, supporting clear titling without becoming stark.