Sans Normal Efguk 14 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: ui, branding, headlines, packaging, signage, modern, clean, lively, efficient, approachable, clarity, space saving, contemporary tone, forward motion, monoline, humanist, rounded, airy, open counters.
This is a slanted sans with monoline strokes, rounded terminals, and open, elliptical curves. Proportions feel compact and efficient, with relatively narrow letterforms and a consistent, low-contrast rhythm. Curves are smoothly drawn (notably in C, G, O, Q, and numerals), while straighter forms like E, F, H, and N keep crisp, simple geometry. Lowercase shapes are straightforward and readable, with a two-storey-style rhythm avoided in favor of simpler constructions (single-storey a and g), and punctuation is kept minimal and clean.
Well-suited for interface labeling, product branding, and editorial headlines where a clean italic voice is needed without strong calligraphic flair. The compact width and open shapes also make it practical for navigation, signage, and packaging systems that need a contemporary, space-efficient typographic texture.
The overall tone is modern and businesslike, but the rounded forms and gentle slant add a friendly, energetic cadence. It reads as contemporary and understated rather than flashy, suggesting speed and clarity without feeling cold.
The design appears intended to deliver a neutral, modern sans voice with an integrated italic posture—prioritizing smooth curves, compact economy, and straightforward readability in continuous text.
The slant is consistent across capitals, lowercase, and figures, creating a cohesive forward-leaning texture in text. Counters remain open and the joins stay uncluttered, supporting clarity at typical text sizes while still looking at home in display settings.