Serif Normal Jodar 7 is a bold, narrow, high contrast, upright, normal x-height font visually similar to 'Times New Roman' by Monotype, 'Lido STF' by Storm Type Foundry, 'Mencken Std' by Typofonderie, and 'Nimbus Roman No. 9' and 'Nimbus Roman No. 9 L' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book text, magazines, branding, authoritative, traditional, formal, literary, readability, authority, editorial tone, classic voice, display impact, bracketed, vertical stress, crisp, stately, robust.
This serif typeface shows strong vertical stems paired with sharply thinning hairlines, creating a pronounced contrast and a crisp, print-forward texture. Serifs are bracketed and wedge-like, with smooth transitions into the stems rather than slabby terminals. Uppercase forms are compact and sturdy, while lowercase characters have round, full bowls and a measured, even rhythm; the italics are not shown and the roman maintains a steady, upright posture. Numerals follow the same logic, with firm verticals and refined tapering in curves and joins.
It is well suited to editorial headlines, magazine typography, and book work where a classic serif voice is desired. The strong stroke hierarchy also makes it effective for branding, pull quotes, and titling where a firm, traditional presence is needed.
The overall tone is classic and editorial, projecting authority and seriousness with a slightly dramatic, high-contrast bite. It feels rooted in traditional book and newspaper typography, with enough sharpness to read as modern when used at larger sizes.
The design appears intended as a conventional, highly legible serif with elevated contrast and sharpened detailing, balancing traditional construction with a more assertive, contemporary weight. It aims to deliver a confident reading texture in paragraphs while retaining enough crispness for impactful display use.
In text, the contrast and compact proportions produce a dark, confident color and clear word shapes, especially in mixed-case settings. At display sizes the sharp terminals and bracketing become more noticeable, giving headlines a refined, engraved-like crispness.