Sans Contrasted Uhju 3 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, editorial, luxury, dramatic, fashion, classic, headline impact, editorial polish, brand prestige, dramatic contrast, refined display, sculptural, crisp, high-waisted, bracketed, flared.
A crisp, high-contrast display face with sculpted strokes, sharp terminals, and a strong vertical emphasis. The letterforms show pronounced thick–thin modulation, with thin hairlines used for joins and diagonals and heavy stems creating a bold, poster-like silhouette. Curves are tight and polished, counters are relatively compact, and several joins read as subtly bracketed, giving the shapes a carved, refined feel. Proportions run broad with generous uppercase widths and a steady, upright rhythm; numerals and punctuation follow the same contrast-heavy logic with calligraphic-looking thin strokes in places.
Best suited for large-scale settings such as headlines, mastheads, magazine covers, fashion/editorial layouts, and premium brand marks. It can work well for packaging and promotional materials where high contrast and bold silhouettes help establish hierarchy. For longer passages, it will be more comfortable at larger text sizes with ample spacing to preserve the fine strokes.
The overall tone is assertive and polished—dramatic without feeling playful. It evokes fashion/editorial typography and upscale branding, balancing elegance from the hairlines with authority from the heavy stems. The resulting voice feels classic and formal, suited to attention-grabbing headlines that still want refinement.
The design appears intended to deliver a modernized, high-contrast display voice: bold silhouettes paired with elegant hairlines to create impact and sophistication. Its wide stance and sculpted detailing suggest a focus on branding and editorial use where distinct personality and strong typographic hierarchy are priorities.
At text sizes the delicate hairlines and sharp interior details can become visually fragile, while at larger sizes they read as a defining feature. The uppercase set has a particularly monumental presence, and the mix of narrow hairlines with heavy verticals creates a lively, slightly theatrical texture across words.