Sans Normal Tifa 3 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, fashion, luxury, dramatic, classic, premium feel, headline impact, editorial tone, brand prestige, high-contrast, didone-like, hairline serifs, vertical stress, crisp.
A high-contrast display face with striking thick–thin modulation and a predominantly vertical stress. Stems are robust and dark while joins and connective strokes taper to sharp hairlines, producing a crisp, engraved look. Proportions run on the broader side with generous counters and confident capitals; curves are smooth and controlled, and terminals frequently end in pointed or finely tapered wedges. The lowercase shows compact, serifed forms with a two-storey a and g, and numerals follow the same dramatic contrast with elegant curves and thin connecting strokes.
Best suited for headlines, pull quotes, covers, and large typographic moments where the contrast and fine details can read clearly. It also fits premium branding and packaging where a sophisticated, high-fashion voice is desired, and can work for short subheads when set with ample size and spacing.
The overall tone is polished and theatrical, pairing refinement with assertiveness. Its sharp hairlines and sculpted curves evoke magazine mastheads and luxury branding, conveying sophistication, prestige, and a slightly formal, editorial attitude.
The design appears intended to deliver a modern, high-end editorial aesthetic: dramatic contrast, sharp hairlines, and controlled proportions that make statements in display settings while maintaining a disciplined, classical structure.
The hairline elements are extremely delicate relative to the heavy verticals, so the texture swings between dense blacks and very fine details. In continuous text the rhythm is bold and attention-grabbing, with strong word shapes and pronounced thick–thin cadence, making it feel more like a headline face than a quiet workhorse.